In the simplest terms, in the most convenient definition… A Value Proposition is a brief but informative statement that defines your company’s unique selling point.
So, you’ve put together a substantial email list and you’ve planned a strong email campaign. How do you tell if it’s working?
The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act, passed in 2003, sets rules for using commercial email and lays out the penalties for violation of these rules - and the penalties are no joke. Each separate email found to be in violation of CAN-SPAM can carry a fine of over $40,000!
Last week we took a look at how keeping a content calendar can help you stay on top of your digital marketing strategy. But building and using that calendar requires a large amount of content.
Does your small business create video content for YouTube to market its products or services? If not, you may want to consider the following:
Are you a Snapchat user? The app has exploded in popularity - from 5 million daily active users in December 2013 to over 150 million today. So, how can Snapchat help you with marketing your small business?
Anyone else here a former Pinterest addict?? When it first appeared on the scene, I couldn’t get enough of all of the craft ideas, cleaning tips, and delicious-looking recipes. While I still occasionally spend time on Pinterest, it’s not hours a day like it once was. That’s why I was surprised to learn that Pinterest is still growing! From September 2015 to September 2016, Pinterest added 50 million monthly active users - up from 100 million to 150 million.
Instagram isn’t just for selfies and pictures of what your friends are eating. With over 500 million active monthly users, Instagram is an excellent marketing tool that your company should consider using regularly.
With 313 million monthly active users, Twitter has a wide (and growing) reach. Using Twitter for your business can help you build and manage relationships as well as assist with providing customer service. Businesses can use Twitter to share great content that can help drive traffic to their site - and convert visitors into leads and leads into customers. Twitter is a useful tool to add to your digital marketing tool belt.