All Signs Lead to Your Website

That “happily ever after” sign is just a play on your emotions.

It’s meant to elicit the feeling that you can create a beautiful website that makes you happy forever, and that’s where the website design story ends: happily ever after.

Do you really think that's possible?


So you created a website for your business. Maybe it’s perfect, and you love it! Maybe it’s not quite perfect, but you’ll deal with its minor issues later. Or maybe it’s far from perfect, but at this point you’re willing to settle because at least it displays your contact information. Whatever kind of relationship you’re having with your business website, don’t forget that you guys are in this for the long haul. Like every other long-term relationship, it’s going to take some effort on your part or it just won’t work. But your website needs to participate in this relationship too, and the better you treat it, the more involved and engaged it will be. Then after the involvement and engagement, you and your website can make things official and announce the expansion of your business with a new location, and that means a new little website…

Which brings me to my real point; Optimizing your website will take focus. You can’t waste your time imagining a design for a baby website birth announcement, because that’s ridiculous.


Let’s quickly address how critical your website is to your business:

·      When you post a Blog, customers and prospective customers need to come to your website to read it, and they should be encouraged to explore the rest of your site.

·      When you send out an Email Campaign with a Call-to-Action that leads to a Landing Page, customers and prospective customers should be brought back to your website after providing their information on a Form.

·      When you post updates about your business on Social Media, the link(s) you provide should lead back to a page on your website with information for the appropriate Buyer Persona and their stage in the Buyer’s Journey.

·      When customers or prospective customers google your business, they’re looking for your website. Focusing on the Copywriting, Keywords and Phrases, Alt Text, Metadata, and the appropriate use of Headlines are all necessary for Search Engine Optimization. Once people are able to find your website, providing a clear, concise, and informative experience can help visitors develop trust, encouraging them to return and research your business a little further, and ultimately turn to your business for a solution to their problem.


With all of this in mind, Park Place Business Improvement Strategies is about to embark on a Website Optimization Journey to ensure our website is performing at its best. We have created a 45-day Project Calendar that will touch on all of the aspects of website optimization in bold above, as well as many others. Our plan is based on our own Methodology, plus additional resources, and a dash of what just feels right for us. Every aspect of the project will be documented and detailed in weekly updates with objective, unbiased analytics to determine if we’re making progress.

Our ultimate goal is to provide small business owners
with a full view of what Website Optimization will entail in real time,
and how it will improve your business moving forward.

In researching website optimization, the information in HubSpot’s Growth-Driven Design Methodology made quite a few appearances. Our Project Calendar will include the HubSpot courses that detail the following:

We would like to invite you to follow us on our journey by subscribing to our blog. You will receive our Monday Morning Marketing posts, Wednesday’s Website Updates (I’m still working on a third W word to replace Updates), and our Expert Blogs that will provide detailed answers to Frequently Solved Problems.