Over the past 5 weeks, we’ve talked a LOT about the different aspects of copywriting.
Here is a quick review (and some bonus tips)
in case you missed anything!
In our Introduction to Copywriting, you learned what copywriting is and why it’s so important for your business.
**BONUS TIP: You MUST understand your prospective customer before you’re ready to write good copy. Know what motivates them as well as the language they use. This information is essential to reaching your targeted audience.
Next, we took a look at What Makes Good (and Effective) Copy?. This included seven basic tips to keep in mind when writing copy.
**BONUS TIP: Bad copy focuses on the company being featured. Write good copy by focusing on your audience and explaining how what you’re selling will help them.
Want to Learn the Secrets to Writing Attention-Getting Headlines? Our article on headlines was full of information to help you do this. It included different categories of headlines, some headline formulas, examples of must-use words, and “The 4 U’s” of writing headlines.
**BONUS TIP: Understanding why certain headlines work with certain content is key to writing great headlines that get attention and get shared. Spend some time getting to know the different types and when they work.
Not all copy is created equally when it comes to how it will be used, which is why we wrote What Everyone Should Know About Writing for Different Media. This article focused on writing web-based copy for blogs, websites, email, and social media.
**BONUS TIP: Some people will retweet or share articles based solely on the headline alone without ever looking at the content - but only if they trust the source. Build that trust by consistently creating and sharing great content.
Finally, we helped you build (or start) your swipe file by sharing 7 Examples of Great Copy for Your Swipe File. In this article, you learned what a swipe file is and we shared some great examples of headlines and body copy for you to save and refer back to when writing your own copy.
**BONUS TIP: We can’t stress enough how important a swipe file is. In fact, Copyblogger calls the swipe file “the #1 secret to writing great copy.”
Copywriting is an art as well as a science. It requires creativity, but it is also based on research and data that tells us what works.
When creating your copy, remember William Strunk’s advice presented in The Elements of Style:
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences,
for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
This requires not that the writer make all his sentences short, or that he avoid all detail
and treat his subjects only in outline, but that every word tell.”