5 Reasons Why Your Business Should Be Using Pinterest
Anyone else here a former Pinterest addict?? When it first appeared on the scene, I couldn’t get enough of all of the craft ideas, cleaning tips, and delicious-looking recipes. While I still occasionally spend time on Pinterest, it’s not hours a day like it once was. That’s why I was surprised to learn that Pinterest is still growing! From September 2015 to September 2016, Pinterest added 50 million monthly active users - up from 100 million to 150 million.
So, should your business be using Pinterest? Here are five reasons why we think you should!(Source)
1. 87% of users have purchased a product because of Pinterest, and 93% of users have used Pinterest to plan a future purchase.
Those are some big numbers that are hard to ignore! Millward Brown Digital points out that “consumers use Pinterest to curate their version of their ideal self”. Doesn’t that sound like a marketer’s dream come true?! And Pinterest allows this to happen in a nondisruptive way - through search and discovery. Even Promoted Pins (Pinterest’s version of ads) are integrated seamlessly and look almost exactly like the other pins around them.
2. Two-thirds of saved content on Pinterest comes from businesses.
Users want to connect with brands, especially their favorites - old and new. And this can go a long way to helping drive visitors to your website as well. Pinterest is second only to Facebook in referral traffic.
3. 83% of users would rather follow their favorite store or brand rather than a celebrity.
While Pinterest doesn’t generate engagement between users in the same way that Facebook or Twitter does, it still offers opportunities for consumers to connect with their preferred businesses.
4. On Pinterest, people are constantly discovering, liking, and pinning. So, if you create quality content, it can show up again and again.
Pinterest points out that its site is powered by discovery and search, giving content an “evergreen value”. This means you don’t have to update as much as you would on Facebook and Twitter. Talkwalker asserts that, “Pins can drive traffic for months or even years after their initial publishing date.”
5. Pinterest is making it easier for businesses to market on its site.
Features such as Promoted Pins, One-tap Pins, and Pinterest Analytics are available to help your business market on Pinterest. Check out this link for more information on using Pinterest’s available tools. Social Media Examiner has a thorough article available about using Promoted Pins.
Want to see what works?
Here are some success stories that Pinterest highlights on their site.
One of my favorites is Bank of America’s Better Money Habits campaign.
It’s a company that you wouldn’t think would fit well with Pinterest, but they really made it work for them.
And when you’re ready to set up your Pinterest business account, you can check out this link for help.