How Can Your Small Business Use Snapchat?
Are you a Snapchat user? The app has exploded in popularity - from 5 million daily active users in December 2013 to over 150 million today.
It’s the most widely used social media platform for 12 to 24-year-olds, but it’s also beginning to appeal more to an older audience. Check out this article about how a 48-year-old venture capitalist has found success with Snapchat.
So, how can Snapchat help you with marketing your small business? Well, Snapchat offers multiple options for marketing, but the majority of these can cost thousands or even hundreds of thousands of dollars. For a small business, your best bet is to try some of the following tactics.
First, let’s look at ways your business can use Snapchat that are absolutely FREE!
At the heart of Snapchat is Snapchat Stories. As a user takes and posts Snaps, these become part of his or her Story - a series of images and videos that are available for 24 hours. It’s important to keep in mind that Snapchat users are there to be entertained, so you’ll want to keep your story lighthearted and engaging. Here are some ideas for how your business can use Snapchat Stories:
Promo Codes and Coupons
Since a user only has 24 hours to view your story, create a reason for them to check your story often by occasionally offering promo codes and coupons that they can use at your business.
Go Behind the Scenes
Give a look at what goes on at your business, especially the parts that people don’t normally get to see. Restaurants can show prep in the kitchen. Stores can give tease previews of new merchandise not displayed yet. Even what seems like an everyday office environment can show off what makes their company’s culture unique - be it the historical building where it’s located, a sweet spot where employees take breaks, or a fun out-of-office lunch meeting.
Give a Product Demo
If you have a physical product to sell, demonstrate it using the power of Snapchat. Quick, tantalizing little bites of what your product can do can help create buzz around it. Maybe there are hidden features or new unusual uses for it that you can also demonstrate in your Snaps.
Find Snapchat Business Buddies
If there are other local businesses using Snapchat, collaborate with them to feature each other in your Snaps. This can be a great way for each business to grow their own audience as they’re exposed to the other business’s followers.
Share Access to Events
Give your followers a look at what happens at industry events. When your employees attend a conference, a recognition dinner, or another event, let your audience in on the fun! Show them the great speakers who were there or the new products coming out. Celebrate industry accomplishments - especially those within your own business.
And now for the not-so-free way your small business can market on Snapchat…
Geofilters are graphics that show up over a Snap - maybe a fun border or an image with text. These show up in a location of your choice for users to impose over their own Snaps. On-Demand Geofilters start at $5 and are a great affordable choice for special events and promotions. You choose the date and time you want it offered, and then draw a geofence for the area where you want it to be available. You can see examples of these and find out more about using them here. (Sponsored Geofilters are used for larger, national campaigns and price into the hundreds of thousands of dollars.)