How to Keep Your Business’s Content Calendar Full of Ideas
Last week we took a look at how keeping a content calendar can help you stay on top of your digital marketing strategy. But building and using that calendar requires a large amount of content. To get the best results, you should be updating your different social media accounts multiple times a week. In the case of Twitter and perhaps also Facebook, this may even mean updating multiple times a day.
A large portion of what you post should be original content - blog posts written by or for your company’s website. This Forbes article recommends posting at least 16 blog posts a month for the best results. For a small business, this can be an overwhelming task. If it’s too much to handle in-house, you may want to consider hiring a writer to take care of your blog for you. Either way, you’re going to need lots of ideas to keep your blog writer busy.
So, where do you find ideas for all of this content? A quick Google search relating to content ideas for small business blogs is sure to help you out, but here are 9 ideas to get you started:
Focus on your company - its history, CEO, employees, awards and recognitions
Highlight your products - do a series where you talk about a different product each week
Include customer stories - showcase the people you serve by sharing what they do and how you’ve helped them
Share news about your company and your industry - keep your readers informed of what’s going on in your world and what it means for them
Promote contests, giveaways, and events - tell your readers about some special things that you have coming up and how they can get involved
Answer some questions - either specifically request some questions from your readers via social media, or use questions that your team members have been asked, and highlight some of these in a series of posts
Feature other local businesses - spread the love for your area by talking about neighboring businesses and why you admire them (hopefully they’ll reciprocate!)
Demonstrate your company’s involvement in the community - show the softer side of your business by talking about how you work to make the world a better place
Revisit, revise, and repost - every once in a while, go back to an old post that you can update and revise for current information, and then repost it
This is just a sample of some topics - there are countless other ideas out there! Variety is important when generating content, so make sure you mix things up. Instead of posting four customer stories in one week, spread them out over four weeks. If you give each day of the week a theme, it can help you stay organized and consistent when posting. Here’s an example:
Monday - company info
Tuesday - product info
Wednesday - customer stories, Q&A
Thursday - industry news
Friday - events, local businesses, community involvement
While you definitely want your own original content to share, active use of Twitter can require more content than you can create. That same Forbes article from earlier recommends four to 15 tweets a day depending on the size of the company. Curating quality content can help you meet your social media goals without running your writer ragged. Make sure you follow thought leaders on social media and keep up on industry blogs. These are gold mines for finding great content to share with your audience!
Small businesses have a lot on their plate already. Adding a busy social media strategy and a full content calendar to the mix can be overwhelming, but organization and a deep pool of ideas can help everyone keep their sanity!
How does your business find ideas for their blog?