5 Tips for Using YouTube With Your Small Business
Does your small business create video content for YouTube to market its products or services? If not, you may want to consider the following:
4X as many customers would rather watch a video about a product than read about it.
Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
If you’re interested in putting YouTube to work for your company, here are some tips to get you started.
1. You’re going to need a lot of content.
The most-watched channels are consistently putting out videos. Before you start your channel, sit down and make a list of video ideas. Take a look at other channels and see what they’re doing. Think about tutorials, product demonstrations, company history, and interviews (with owner, staff, customers, etc.).
“How to” is a widely searched phrase on YouTube, so keep this in mind when brainstorming ideas for videos. Can your products and what your company does be tied into a “how to” video or video series? For example, if you own a store that specialized in running shoes, you can create a video about how to lace running shoes depending on the shape of the runner’s foot.
2. Pay special attention to the video’s title, description, category, and tags.
Titles are important in searches on YouTube. You certainly don’t want to title your shoelace video something generic like “How To” or “Shoelaces”. Make it specific to your video - maybe “How to Lace Your Running Shoes According to Your Foot Shape”.
Your description should be brief but informative and your category should be relevant. Make sure your tags are appropriate for your content. Don’t tag your video with popular tags that have nothing to do with your video as this can get your video removed by YouTube. You’ll want to use variations of tags - not just “running shoes”, but also “gym shoes”, “tennis shoes”, and “sneakers”.
3. Check for feedback and respond to it.
Interact with your viewers just as you would on Facebook and Instagram. Check regularly for feedback and respond to it sooner rather than later. Show your viewers that you value their opinion and are engaged with them.
4. Don’t forget the CTA!
Getting views of your videos is great, but you’re going to need people to do more than just watch if you want to grow your business. Be sure to include a call to action with each video. These can range from subscribing to your channel, to sharing the video, to directing them to your website.
5. Get your video out there!
Posting your video on YouTube is a big step, but if you want people to watch it you’ll need to do more. You can tweet it, share it on Facebook, embed it in your website, or write a blog post about it - maybe even all of the above!
Ready to see how to set up your own channel and check out some great ideas for small businesses? Follow this link for more information!
How can your small business make YouTube work for you?