4 Types of Marketing Emails for Your Small Business to Use
Keeping in touch with your contacts is an essential part of running a successful business, but sometimes it can be difficult to decide what to send in your marketing emails. To help you out, here are four different emails your company may consider sending.
A few things to keep in mind before we begin:
Marketing emails are not one-size-fits-all. What works for one business, might not work for yours.
One of the worst things you can do is inundate your recipients with too many emails. Send email messages sparingly and make sure you send worthwhile content. Use your social media accounts for more frequent sharing.
Don’t forget to follow the guidelines laid out in the CAN-SPAM Act
Without further ado, here are some ideas you can use and an example of each…
1. Information Emails
These should be focused on a specific offer, such as an upcoming sale or event or a new product announcement. Include a clear and easily identified CTA that will lead the reader to a dedicated landing page for that offer.
2. Digital Newsletter
These should be sent regularly, maybe weekly or monthly, and they typically include a summary of recently created content. You can make your newsletter visually appealing by including an image with each title or description. Simple is best.
3. Product Update
These emails are to alert your customers about a new product or an update to an existing product. Keep these simple and straightforward.
4. Transactional Emails
While the emails above would be sent to large groups, transactional emails are sent to one person at a time based on an action. For example, you may send an email like the one below to confirm a purchase:
Another type of transactional email is a Welcome Email. These are sent when you sign up for a website or service and usually include information about how to get the most out of your account.
And still another type of transactional email is a Thank You Email that is automatically sent when you submit a form, perhaps to download an ebook.
To see additional types of marketing emails and more examples, check out this HubSpot article.
What type of emails work best for your company?