Email Marketing: How to Build and Grow Your Email List
You might have the most creative and effective email campaign ready to go, but what good is that if you don’t have anyone to send it to? Building and growing your email list is essential to generating leads and converting those leads.
We’ve scoured the web and found some tips, tricks, and suggestions to help you grow your email list and get the most out of your email marketing.
Make it easy to subscribe to your emails by giving multiple opportunities to sign up on your website. Be sure that you’re including opportunities on the pages of your website that see the most traffic - not just your home page or landing page.
Make it worth their while to give out their email addresses by offering incentives.
Periodically send coupons, free content, or special offers.
Offer an ebook or consultation in exchange.
Host a contest or giveaway where they must provide their email to enter.
If you are a retail store or have a brick and mortar location, have a paper sign-up sheet for customers to give their email address and stay in contact. Typically this is done to get coupons, find out about new products, or join a rewards club.
Ask for email addresses at special events, such as trade shows or events hosted by your company. It’s a great way to stay in touch with leads and alert them of upcoming events.
Give opportunities to sign up for your email list on your social media pages. This includes the obvious accounts such as Facebook and Twitter, but don’t forget about others such as Pinterest and YouTube as well!
Create great content for emails to keep people wanting more. You’re going to have to give them the option to unsubscribe (more on that next week), but you don’t want them to use it! Creative and beneficial content will make them want to keep receiving your emails.
Don’t buy email lists. This is a bad idea for a few reasons:
Recipients are going to wonder why a business they’ve never heard of is sending them emails. This will hurt the trust you try to build with leads.
These lists contain old and inactive email addresses, and sending emails to them can land you in trouble with the spam police. Even if you only send an email to an inactive account once or twice, you don’t know how many other people purchased that address and how often they’ve sent emails.
It’s annoying and damages your credibility!
We’ll be focusing on email marketing the next few weeks, so why not take this opportunity to make sure you have a healthy email list? If it needs some work, try out some of the tips above and let us know how it goes!