How to Get the Most Out of Using Twitter for Your Business
With 313 million monthly active users, Twitter has a wide (and growing) reach. Using Twitter for your business can help you build and manage relationships as well as assist with providing customer service. Businesses can use Twitter to share great content that can help drive traffic to their site - and convert visitors into leads and leads into customers. Twitter is a useful tool to add to your digital marketing tool belt.
Maybe your business is already on Twitter, but you’re not getting the results you would like from its use. To help you make sure you’re getting the most out of it, we’ve put together a list of best practices and tips for you to use.
➔ Create Your Business’s Twitter Profile
You need your profile to be visually appealing, to tell people who you are, and to show why you’re worth following.
➔ Make It Easy to Follow You
Once your profile is ready to go, make sure it’s easy to follow you on Twitter. Include a Twitter follow button on your website homepage, your “About Us” page, in your other social media profiles, in your email signature, as well as anywhere else that visitors would see.
➔ Find, Create, and Share Great Content
Creating and sharing useful content helps you to earn the trust of your followers. Content can include blog posts, templates, checklists, ebooks, or videos. Your text is limited when Tweeting, so use it to give your audience a preview of what they’ll learn from your content along with the link to the content.
Twitter posts can lead your followers to content they can download after filling out a form, which will then provide you with a lead. To generate these leads, you need to post interesting and useful content that your audience will want to access. Make it about your followers and not just about your business. Tweet great content that will be helpful to your audience 80% of the time, and then push more direct sales the other 20% of the time. This is the same 80/20 rule we mentioned in last week’s article on using Facebook for your business.
Sharing content from other users can be a good way to build your audience as well. While this content may not generate leads, retweeting content that your audience may find useful can help strengthen your relationship with your followers and the trust they have in your business.
➔ Include Images with Your Tweets
Make your Tweets stand out in a user’s feed by using photos to draw attention to your content. It’s a good idea to include a photo every three or four tweets to make this content stand out. You can use your own photos, or you can use a royalty-free site such as Unsplash to find images ready to go and free to use.
➔ Use Promoted Tweets
Promoted Tweets can help you reach people who don’t follow you or who don’t normally see your Tweets. If you want to promote a special offer or event, you may want to use a Promoted Tweet to get the word out to more people. Promoted Tweets is a paid service offered by Twitter, but you only pay when people interact with your Tweets.
There are different ways Promoted Tweets can help you target your audience:
● Using Keywords - You can reach users based on keywords they used in recent Tweets and in Tweets those users recently interacted with.
● Using Interests - You can narrow your audience using 350 interest categories.
● By Username - You can target a specific @username relevant to the product, service, or event you’re promoting and reach users with similar interests to followers of those @usernames.
● Specific Platform or Device - You can select devices and platforms to target, such as Android users.
Promoted Tweets will show up in a number of places, including the top of relevant search results pages, home timelines of users the Tweet may be relevant to, and on Twitter desktop and mobile clients.
➔ Employ Analytics to Track Your Performance
Twitter has built-in analytics for you to track activity such as follower growth and engagement, website traffic generated from Tweets, and how Promoted Tweets are performing. However, you will want something more powerful and far-reaching if you want to see beyond these. Here are PC Magazine’s picks for best analytics tools of 2017.
➔ Provide Exceptional Customer Service
Twitter allows a business to see what people are saying about them and then interact with these users to create and maintain a positive relationship. Beyond these basic interactions, last year Twitter also introduced two new ways for a business to incorporate better customer service into its Twitter use:
● Direct Message - For the times when a conversation needs to be more private, Twitter has made it easier to transition to a Direct Message. Your business can add a deep link to its Tweets that will automatically display a call to action button and allow your customer to send a Direct Message with one click.
● Customer Feedback - This new feature allows businesses to privately survey customers in a structured way.
To learn more about these features and see examples of them in use, click here.
A few more tips to keep in mind when using Twitter…
● Connect with experts in your field and interact with them often.
● Tweet regularly - at least once daily. You want to keep your profile fresh and current.
● Track mentions about your business and follow up when appropriate. You can also track keywords that may help you make contacts and generate more leads.
● Offer discounts and deals to your Twitter followers for retweets. This will help you expand your reach to more people and hopefully help you add more followers.
What are your experiences with using Twitter with your business?
Has it enabled you to build better relationships and provide better customer service?
Are you getting all that you can out of your Twitter profile?
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