Marketing Plans

Our comprehensive marketing plans are designed to help you identify your ideal client and ensure you are visible and accessible to them across multiple platforms, specifically the firm website, legal directories, social media.

 
 

Some Critical Elements our Marketing Plans Address…

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Website

Why is this important?

Your website should be an accurate representation of your firm and its attorneys, with consistent and cohesive branding. It needs to instill confidence by displaying experience and expertise, and it must speak directly to your ideal clients about why you are the firm they should choose as their representation.

How can our plans help?

Our plans provide firms with direction regarding website creation and optimization, as well as instruction on how to generate a content strategy that will keep the website relevant and informative. Attorneys are provided with direction on how to best contribute content to the firm’s website, such as creating and updating a bio that speaks to the firm’s brand as well as individual goals.


Legal Directories

Why is this important?

Potential clients will do a significant amount of online research before contacting a firm or attorney to discuss representation. By developing an active presence within all major online legal directories, attorneys can create a sense of authority and inspire confidence in anyone doing research.

Legal directories provide attorneys with opportunities to display information about the firm, as well as links to the firm’s website. Most importantly, legal directories allow potential clients to view peer and client reviews.

How can our plans help?

Our marketing plans guide attorneys through the sea of legal directories to find the ones most appropriate for speaking to the ideal client. We also provide guidance for obtaining and managing reviews.

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Social media

Why is this important?

Firm: Promote the firm and the firm’s website on LinkedIn and Facebook

Attorneys: Promote the firm and individual accomplishments, provide useful info, on LinkedIn, Twitter

The quality of your content and your activity on social media can be a difference maker for your practice—the higher the quality and the more frequent the activity, the more engagement you'll have with your community. That engagement will keep the name of your practice front and center in the minds' of potential clients when the need for legal representation arises.

How can our plans help?


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Basic Marketing Plan for One Attorney

 
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Business Model Canvas Instruction

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