MARKETING PLAN
NEED A PLAN TO REACH YOUR MARKETING GOALS?
It’s not easy to bring in new clients while providing exceptional services to current clients.
You need an easy-to-follow plan that is focused on building your client base.
We can help you develop that plan with our targeted 10-Step-Process that delivers:
Keyword optimized definitions of the services you provide
Detailed profiles of your ideal clients and best partner organizations
Full marketing strategy for connecting with your ideal client
Plan to implement your customized 12-month marketing strategy
Reports focused on key metrics so you can adjust the plan for better results
INTRO to MARKETING
ESTABLISH & OPTIMIZE
By focusing on the services you provide, you can define your ideal client and establish your marketing goals. Your Team Bios along with your Mission & Vision statement and Value Proposition are primary piece of marketing material, so they need to be optimized and revised periodically.
We will review your marketing goals, Mission & Vision statement, Value Propositions, and current bios, then discuss how they will change and develop throughout the process.
MEETING #1 - YOUR BIOS & SERVICES
PROFESSIONAL LISTINGS
PROMOTE & CONNECT
It is important to promote yourself on professional platforms like LinkedIn, Chambers of Commerce, and business councils.
We will discuss how your presence on those platforms can bring in business and connect you with effective partner organizations.
MEETING #2 - LINKEDIN
MEETING #3 - CHAMBERS OF COMMERCE
& BUSINESS COUNCILS
NETWORKING
BUILD & MAINTAIN
You need to build an effective network by focusing on people linked to your industry who can help you establish connections with your ideal clients.
We will review the 3 most common and impactful kinds of networking for maintaining those connections.
MEETING #4 - ORGANIZATIONAL NETWORKING
MEETING #5 - FACE-TO-FACE NETWORKING
MEETING #6 - SPEAKING ENGAGEMENT & EVENTS
CONTENT GENERATION
WRITE & PUBLISH
One of the best ways to promote yourself is by posting informative content.
We will help you develop a plan for writing blogs and publishing articles that is in line with your practice areas and speaks to your ideal clients.
MEETING #7 - BLOGS & ARTICLES
DIGITAL FOOTPRINT
VERIFY & IMPROVE
In order to understand how clients use the internet to find you, you need to verify your online presence.
We will focus on user demographics for each social media platform and find the right ones to help improve and extend your reach.
MEETING #8 - SOCIAL MEDIA
OTHER MARKETING
REVIEW & DETERMINE
We will discuss other methods of marketing, such as email marketing, and review additional advertising opportunities (radio and television promotion, billboards, bench ads, etc.) to determine if any are right for you, the services you provide, and your ideal client.
MEETING #9 - EMAIL MARKETING
& ADDITIONAL ADVERTISING
WRAP UP
PROVIDE & PRODUCE
We will provide you with a 12-month marketing strategy calendar that has been fully customized to your practice areas and ideal clients. Additionally, we will provide you with detailed report templates that track all key metrics, allowing you to make adjustments and ensure your plan is always producing results.