Over the past couple of months, we’ve been focusing on how to use social media to promote your small business. In case you missed anything, we’re going to take a look back. Here we go!

As the new year officially gets underway, we would like to help you ensure your business can answer some basic but critical questions:

Over the past couple of months, we’ve taken a closer look at different aspects of email marketing. Just in case you missed any, here’s a recap of what we talked about!

So, you’ve put together a substantial email list and you’ve planned a strong email campaign. How do you tell if it’s working?

Not everyone on your marketing email list is created the same. New leads and established customers need different information from your company, and this is where segmented email lists can help.

Your business has big things happening, and you want to let people know about it! Emails are a great way to share good news, but what should those emails include? We’ve identified three of the most important parts of a great marketing email.

Keeping in touch with your contacts is an essential part of running a successful business, but sometimes it can be difficult to decide what to send in your marketing emails. To help you out, here are four different emails your company may consider sending. 

The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act, passed in 2003, sets rules for using commercial email and lays out the penalties for violation of these rules - and the penalties are no joke. Each separate email found to be in violation of CAN-SPAM can carry a fine of over $40,000!

You might have the most creative and effective email campaign ready to go, but what good is that if you don’t have anyone to send it to? Building and growing your email list is essential to generating leads and converting those leads.

Last week we took a look at how keeping a content calendar can help you stay on top of your digital marketing strategy. But building and using that calendar requires a large amount of content.

As your business develops and refines its digital marketing strategy, you’ll want to keep a content calendar. A content calendar is a schedule of the content you will post and when you will post it, and it can be used across platforms.

Does your small business create video content for YouTube to market its products or services? If not, you may want to consider the following:

Are you a Snapchat user? The app has exploded in popularity - from 5 million daily active users in December 2013 to over 150 million today. So, how can Snapchat help you with marketing your small business?

Anyone else here a former Pinterest addict?? When it first appeared on the scene, I couldn’t get enough of all of the craft ideas, cleaning tips, and delicious-looking recipes. While I still occasionally spend time on Pinterest, it’s not hours a day like it once was. That’s why I was surprised to learn that Pinterest is still growing! From September 2015 to September 2016, Pinterest added 50 million monthly active users - up from 100 million to 150 million.

Over the past 5 weeks, we’ve talked a LOT about the different aspects of copywriting. Here is a quick review (and some bonus tips) in case you missed anything!

You’re sitting at the computer and staring at the screen trying to figure out the best way to start that blog post or sales letter or marketing email...and you’re stuck. How do you even begin?