Sample Law Firm & Attorney Marketing Plan
SAMPLE MARKETING PLAN FOR
LAW FIRMS & ATTORNEYS
We’ve created a quick and simple
sample marketing plan for Law Firms & Attorneys,
using the fictional business law firm, Lincoln & Marshall.
FIRM NAME & DESCRIPTION:
Fictitious Firm: Lincoln & Marshall
Practice of General Business Law for Start-ups
In the simplest terms, in the most convenient definition… A Value Proposition is a brief but informative statement that defines your company’s unique selling point.
VALUE PROPOSITION
for Lincoln and Marshall:
Legal services for Business Start-ups
Who are dissatisfied with their family attorney or who have no attorney
We offer a ‘business start-up package’ that includes determination of:
the most advantageous business structure,
assistance in determining all appropriate federal, state and local licensing,
drafting of all contracts as needed,
in coordination as needed with other professionals
Which provides a comprehensive legal foundation for a new business
Unlike other firms who do not specialize in this area and who do not coordinate with the client’s other professional services suppliers to provide a truly customized legal solution
SPECIFIC SERVICES PROVIDED
by Lincoln and Marshall:
General Business Law for Start-ups, including:
Business structure (LLC, S Corp etc.)
City, county, state and federal licensing expectations
Contracts (Leases, Vendor, Client, Employment etc.)
TARGET AUDIENCE
for Lincoln and Marshall:
People starting a business (either their first or next), both female and male between the ages of 18 and 35 located in KY & greater Cincinnati, OH region. These clients may not have a lot of income, but they do have some access to capital. They are looking for an entrepreneurial lifestyle and are generally college educated, self-directed, confident and big thinkers.
PLATFORMS
to be used by Lincoln and Marshall:
LinkedIn and Website through Square Space
GOALS
set by Lincoln and Marshall:
Do 50 “business start-up packages” in the next 12 months
CONTENT
to be generated by Lincoln and Marshall:
Explain differences/advantages of Corporation, Sub S Corp., LLC etc.
Local licensing…what’s needed & how out find out about it
What records are businesses expected to keep?
9 more monthly topics
RESULTS
to be measured and tracked by Lincoln and Marshall:
Number of new clients engaging with the business start-up packages
MARKETING EFFORTS