Why Attorneys Should Be Using LinkedIn
Why Attorneys Should be Using LinkedIn
With 450 million users, LinkedIn is the world’s largest professional social network. HubSpot notes that LinkedIn’s affluent and influential membership provides a valuable demographic for anyone wanting to promote the services they provide. With a LinkedIn profile, you can start to take advantage of benefits and tools that will help you generate leads and grow your business.
HERE ARE SOME REASONS YOU SHOULD BE USING LINKEDIN:
★ Expanding Your Network - Quickly and easily connect with people who can recommend you and your services to potential clients.
★ Optimizing for Searches - LinkedIn results show up on Google, so just by virtue of having a profile you increase your web presence and personal SEO.
★ Showcasing the Services You Provide - Filling in the Skills section can provide people with clear information about what is you do, and pursing Endorsements from other professionals in your industry can help prove that the skills you possess and services you provide are legitimate.
★ Generating Leads - Updating your profile with contact information, specifically a link to your firm’s website, gives you the opportunity to generate possible leads as they connect with your company’s resources.
★ Advertising Efficiently - LinkedIn’s built-in advertising suite offers a variety of advertising options. Its ads can be seen on the LinkedIn site or while searching other sites. It also allows you to target your audience based on factors such as company size and geographic location.
★ Getting Involved with Groups - Groups on LinkedIn are a powerful networking tool. You can form your own or join others and use them to connect with businesses, leads, and possible new talent for your own company.
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