Successful Law Firm Social Media Marketing

Welcome to our series that explores
examples of successful Law Firm
Social Media Marketing.

Websites, LinkedIn, Facebook, and more!

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Our Law Firm & Marketing Solutions

 
 

websites

 
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WEST COAST TRIAL LAWYERS - This website is exactly what a potential client would want to see when researching personal injury firms. These attorneys are clearly confident, standing behind their #1 Ranking and atop their 5 star reviews.

BHATT LAW GROUP - The design of this site is fantastic! The Bhatt Law Group homepage provides an incredible amount of interactive information above the fold, all of which is highlighted by captivating colors.

 
 

 

LinkedIn

 
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WHITE & CASE - White & Case definitely earned their LinkedIn ranking in the 2018 Social Law Firm Index. They are a global law firm that currently boasts over 77,000 followers!

BAKER MCKENZIE - If you thought 77,000 LinkedIn followers was a lot, check out Baker McKenzie’s almost 170,000 (seriously… they’re 12 people away as of 5/15/19).

Facebook

 
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BAKER MCKENZIE - This Firm appears on the list for best LinkedIn page, and with a following of nearly 15,000 and over 14,000 page likes, it deserves its spot on the Facebook list as well.

DLA PIPER - This very popular firm appears on the lists for successful Instagram, Twitter, and Facebook pages! DLA Piper boasts nearly 12,000 Facebook followers AND nearly that many page likes!


Instagram

 
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DLA PIPER - This popular and successful Firm appears on the lists for best Facebook, Twitter, and Instagram pages! With well over 4,000 followers, DLA Piper is the most popular law firm on Instagram, earning an average of 80 likes per post.

NORTON ROSE FULBRIGHT - Norton Rose Fulbright has an impressive 2,700+ followers. Using the hashtag #lawaroundtheworld, NRF posts photographs taken by their own employees!

Twitter

 
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WHITE & CASE - This Firm appears on the lists for both LinkedIn and Twitter. The White & Case Twitter page boasts nearly 67,000 followers and active engagement with their content through likes and retweets.

DLA PIPER - This Firm is incredibly popular on social media, topping the lists for best pages on Facebook, Instagram, and Twitter! They are avid and effective users of the good ol’ hashtag.


DON’T FORGET!

Park Place BIS can provide a variety of Solutions
to help you and your Law Firm achieve success!

Law Firm & Individual marketing plans

administrative functions & support services


To learn more about Digital Marketing
and Social Media Marketing,
check out these blogs…


Examples of Successful Law Firm Twitter Pages

 
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Good 2 B Social scoured the Twitter landscape to compile a list of

the most successfully engaged Law Firm Twitter Accounts.

Here are two of our favorites…

WHITE & CASE and DLA PIPER,

both of whom have other very successful social media accounts.


This Firm appears on the lists for both LinkedIn and Twitter. The White & Case Twitter page boasts nearly 67,000 followers and active engagement with their content through likes and retweets. They drive their brand with usage of bold profile and banner images of their logo. Images and videos are used heavily, all with the purpose of driving visitors to the White & Case website. Their posting frequency is lower than the other Firm on the list, but each post is designed to speak directly to potential clients, making each more impactful.

 

Before we get to our #2 pick for best Law Firm Twitter Page,
check out this blog that provides detailed info on
how you can get the most out of Twitter.

 
 

This Firm is incredibly popular on social media, topping the lists for best pages on Facebook, Instagram, and Twitter! Their roughly 38,000 followers seems to pale in comparison to the White & Case 67,000, but they are avid and effective users of the good ol’ hashtag. This has allowed them to not only stay continuously involved in all current conversations happening in the neighborhood of that hashtag, but it affords potential clients the opportunity to search for tweets about a particular topic so they will see only what is most relevant to them.


Enjoy these other success stories…


Examples of Successful Law Firm Instagram Pages

 
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Good 2 B Social had the fun of staring at thousands of photo collections

to put together a list of the most

Inspiring Law Firm Instagram Accounts.

Our favorites are…

DLA PIPER

&

NORTON ROSE FULBRIGHT.


This popular and successful Firm appears on the lists for best Facebook, Twitter, and Instagram pages! With well over 4,000 followers, DLA Piper is the most popular law firm on Instagram, earning an average engagement of 80 likes per post. They focus their photos on fun… which explains why people enjoy looking at them. Their images very successfully portray an environment of teamwork and involvement of events held at their different office worldwide.

 

Before we get to our second pic for favorite Law Firm Instagram page,
check out this blog that provides the details you need
to start making Instagram work for your business.

 
 

Norton Rose Fulbright has an impressive 2,700+ followers. As a global law firm, their beautiful images put on display a wide variety of locations around the world. Using the hashtag #lawaroundtheworld, NRF posts photographs taken by their own employees! This is a phenomenal way to generate and promote content that potential clients (and anyone who wanders to the page) love to see.


Check out these other success stories…


Sample Marketing Plan for Law Firms & Attorneys

Sample Marketing Plan for

Law firms & Attorneys


We’ve created a quick and simple

sample marketing plan for Law Firms & Attorneys,

using the fictional business law firm, Lincoln & Marshall. 


Firm Name & Description:


Fictitious Firm: Lincoln & Marshall

Practice of General Business Law for Start-ups

 

Value Proposition

for Lincoln and Marshall:

  • Legal services for Business Start-ups

  • Who are dissatisfied with their family attorney or who have no attorney

  • We offer a ‘business start-up package’ that includes determination of:

    • the most advantageous business structure,

    • assistance in determining all appropriate federal, state and local licensing,

    • drafting of all contracts as needed,

    • in coordination as needed with other professionals

  • Which provides a comprehensive legal foundation for a new business

  • Unlike other firms who do not specialize in this area and who do not coordinate with the client’s other professional services suppliers to provide a truly customized legal solution 

 

Specific services provided

by Lincoln and Marshall:

General Business Law for Start-ups, including:

  • Business structure (LLC, S Corp etc.)

  • City, county, state and federal licensing expectations

  • Contracts (Leases, Vendor, Client, Employment etc.)

 

Target Audience

for Lincoln and Marshall:

  • People starting a business (either their first or next), both female and male between the ages of 18 and 35 located in KY & greater Cincinnati, OH region.  These clients may not have a lot of income, but they do have some access to capital.  They are looking for an entrepreneurial lifestyle and are generally college educated, self-directed, confident and big thinkers.



Platforms

to be used by Lincoln and Marshall:

  • LinkedIn and Website through Square Space

 

Goals

set by Lincoln and Marshall:

  • Do 50 “business start-up packages” in the next 12 months

 

Content

to be generated by Lincoln and Marshall:

  • Explain differences/advantages of Corporation, Sub S Corp., LLC etc.

  • Local licensing…what’s needed & how out find out about it

  • What records are businesses expected to keep?

  • 9 more monthly topics

 

Results

to be measured and tracked by Lincoln and Marshall:

  • Number of new clients engaging with the business start-up packages


MARKETING EFFORTS

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Examples of Successful Law Firm Facebook Pages

 
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Good 2 B Social

reviewed a figurative ton of content

as well as audience engagement to determine the best

5 Law Firm Facebook Pages.

Here are 2 of our favorites…

BAKER MCKENZIE and DLA PIPER


This Firm appears on the list for best LinkedIn page, and with a following of nearly 15,000 and over 14,000 page likes, it deserves its spot on the Facebook list as well. Baker McKenzie does a wonderful job of focusing their content on their employees and their workplace culture by presenting more casual/less formal posts. It has the feel of a page developed by a very accessible group of people who are likely to genuinely care about your legal issues because they’re people too!

 

Before we move on to second favorite Law Firm Facebook page,
check out this blog to get more information about Facebook
and how your business can use it successfully.

 
 

This very popular firm appears on the lists for successful Instagram, Twitter, and Facebook pages! DLA Piper boasts nearly 12,000 Facebook followers AND nearly that many page likes! The biggest difference between this firm and Baker McKenzie is that DLA relies on video and graphics that are incredibly captivating for visitors of their page.


Enjoy these other success stories…


Examples of Successful Law Firm LinkedIn Pages

 
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Good 2 B Social took on the task of detailing

5 Inspiring Law Firm LinkedIn pages.

Here are our 2 favorites…

WHITE & CASE and BAKER MCKENZIE


White & Case definitely earned their LinkedIn ranking in the 2018 Social Law Firm Index. They are a global law firm that currently boasts over 77,000 followers! A significant part of their social reach is likely due to the 6,250 employees connected to the company page who like, share, repost, and comment on content. While the pinned post in the screenshot is 5 months old, White & Case posts almost everyday, using captivating images and links back their website and the sites of educators they trust. They are also huge advocates of global initiatives in favor of human rights and environmental safety & preservation. They stay involved in those conversations by utilizing the hashtag #GlobalCitizenship.

 

Before we get to our second favorite successful LinkedIn Law Firm page,
check out this blog to get more information about LinkedIn
and how it can be used successfully.

 
 

If you thought 77,000 LinkedIn followers was a lot, check out Baker McKenzie’s almost 170,000 (seriously… they’re 12 people away as of 5/15/19). Much like White & Case, part of that reach is likely owed to the over 11,000 employees who are attached to and engaged with the page. They’ve developed a great balance between posting content that directly promotes the Firm and drives people back the website, and informational resources from trusted educators and organizations. Photos and videos are used prominently to ensure each post is as visually captivating as possible.

 

Check out some other success stories…


Examples of Successful Law Firm Websites

 
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Disruptive Advertising put together a list of the

Best Lawyer Websites

and it did not disappoint.

Please allow me to introduce you to

WEST COAST TRAIL LAWYERS of Los Angeles

&

BHATT LAW GROUP of Jersey City, New Jersey… 

 

This website is exactly what a potential client would want to see when researching personal injury firms. These attorneys are clearly confident, standing behind their #1 Ranking and atop their 5 star reviews. Because a priority for personal injury clients is compensation, this firm makes it known that their goal is the same, and they proudly display their winnings. Their CTA above the main navigation is a clear offering of a Free Consultation, and because of its position it appears on every page. But beyond that, West Coast Trial Lawyers clearly state there will be no fees until the case is won, which is not only a huge incentive for prospective clients, but it only adds to the level of confidence these attorneys display.

 

Before we get to our next pick for the best Law Firm Website,
check out this blog that details exactly how important
it is to stay involved with your website… forever.

 
 

The design of this site is fantastic! The Bhatt Law Group homepage provides an incredible amount of interactive information above the fold, all of which is highlighted by captivating colors. Check out the following 3 screenshots that show how clicking on each of their three practice areas (Personal Injury, Family Law, and Criminal Defense) displays a one sentence mission, a CTA to Learn More, and the Attorneys who work in that practice area, each of which links to a beautiful bio page. And keep in mind, the Contact Us CTA is always in the upper right corner of the main navigation that appears on every page so potential clients can reach out to the Firm at any stage of their research and travels through the site.


Check out these other success stories…